Advertising Metrics Calculator

Use spend and whole counts from the same reporting period. CPM uses impressions, CPC uses clicks, CPA uses conversions, and conversion rate uses clicks. A zero denominator produces an undefined result.

Results

Enter your values and select Calculate.

CPM=1000S/I,CPC=S/C,CPA=S/A\mathrm{CPM}=1000S/I,\quad\mathrm{CPC}=S/C,\quad\mathrm{CPA}=S/A

How it works

Use spend and whole counts from the same reporting period. CPM uses impressions, CPC uses clicks, CPA uses conversions, and conversion rate uses clicks. A zero denominator produces an undefined result.

CPM=1000S/I,CPC=S/C,CPA=S/A\mathrm{CPM}=1000S/I,\quad\mathrm{CPC}=S/C,\quad\mathrm{CPA}=S/A

Related tools

ROAS Calculator

Divide attributed revenue by ad spend.

roasadvertisingrevenue