ROAS Calculator

Divide attributed revenue by ad spend. Enter gross margin before advertising to estimate contribution after ads and break-even ROAS. Revenue is not profit; other fixed expenses are excluded.

Results

Enter your values and select Calculate.

ROAS=R/S,ROASBE=100/m\mathrm{ROAS}=R/S,\quad\mathrm{ROAS}_{BE}=100/m

How it works

Divide attributed revenue by ad spend. Enter gross margin before advertising to estimate contribution after ads and break-even ROAS. Revenue is not profit; other fixed expenses are excluded.

ROAS=R/S,ROASBE=100/m\mathrm{ROAS}=R/S,\quad\mathrm{ROAS}_{BE}=100/m

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